Rapid technology evolution continues to unleash dramatic change across the marketplace. Data democratization, emergence of new content formats and a plethora of devices means industry players must embrace innovative new operating models and IT platforms that move beyond cost-cutting and enhance business performance.

Market realities continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors. Genuine IT helps media and entertainment companies adapt to the realities of the digital age, breaking new ground to simplify operations, better understand consumers, provide content effectively and capitalize on new opportunities.

Genuine IT helps entertainment, broadcast, publishing and portal companies adapt to the realities of the digital age.

  • Broadcast
  • Entertainment
  • Portals
  • Publishing

Genuine IT world-class delivery capabilities bring together our global reach, industry insights, innovative solutions, industrialized assets and deeply-skilled professionals—all focused on generating measurable business value for our clients through reliable, cost-effective and consistently high-quality services.

At Genuine  IT, delivery excellence is about making sure we achieve our High Performance promise. Clients come to us to meet their immediate business challenges and to provide long-term value through continuous improvement.

Companies and organizations are looking for game-changing solutions delivered with the right mix of skills, experience and global reach, and that's what distinguishes GenuineIT in the marketplace.

Our environment of continuous improvement matches the culture of our clients, and helps us attain ever-higher levels of productivity, precision and predictability. Supported by deep industry, technology and business acumen, and by an unmatched breadth of industrialized capabilities—including processes, methods, tools, architectures, analytics and metrics—Genuine  IT helps our clients generate next-generation innovations that can help them achieve high performance.

Our collaborative approach emphasizes speed to market and client focus, enabling you to thrive in the digital age. Experienced consultants offer business and technical knowledge to power innovation and create new revenue streams. And our global presence, mature delivery capabilities and proven solution accelerators help you reduce costs, stay nimble and outmanoeuvre the competition.

Segments we serve Information Services 

Exponential increases in data volume, migration to new digital media and the upsurge of content formats are forcing firms large and small to rethink their strategies. We partner with the world's top providers of financial, scientific and legal information to address the real-time mindset of today's audiences. 

Media & Entertainment 

Revenue declines, the accelerating online transition, and new devices like Kindle and iPad are creating virtual businesses with innovative models and unique pricing strategies. We help our clients navigate the shifting landscape in print and publishing, film, music, interactive media and broadcasting.